I can't believe how long it's been since I wrote on my blog. Frankly, it's embarrassing. How many other bloggers out there are like cobblers with no shoes? I've been busy writing and managing blogs and enewsletters for clients, keeping up with facebook, linkedin, twitter , doing media buys, print ads, TV commercials and everything else that needs to get done.
So, here are some words of wisdom I want to stress especially now. If you are spending on marketing, you've got it all wrong. It is all about investing in customer acquisition, nurturing, retaining, upgrading and multiplying of customers as assets. Without customers, every business will have a "Business Closed" sign on the door. Don't let that be you. Invest in marketing WISELY. Don't throw dollars at any media or online effort. Be smart and direct your dollars in those vehicles, online or offline, that have the highest concentration of people most likely to buy your product or service.
Think of it as a dart board and invest all your marketing dollars in the bullseye only. Be strong amongst a fewer specific, targeted group and that includes your current customers and potential prospects.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment