It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. It just isn’t so. Building relationships is key to gaining new business but you also have to connect with willing buyers. They need to be in the market to buy. Ask probing questions and be quiet. Probing questions persuade your audience to explicitly tell you what it would take to get them to buy. Then wrap your message up with a strong call to action and a fair price.
To learn more, click here and go to LBM seminars and articles.
You don’t need to be able to sell ice to Eskimos to use these techniques. Use empathy, respect and natural conversation—tools you use every day.
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