Saturday, October 18, 2008

Economic Woes Got You Down?

DON'T PANIC!


The economic news has most people pretty freaked out right now. Abrupt interruption to your cash flow or having your 401K lose half its value are real and significant problems, but the biggest problem in any kind of crisis is mindset. Panic makes things worse. Fear is the enemy of good decisions, and panic simply makes them impossible.


I believe this time of great stress is also an opportunity to create new ideas. When you look at solving problems as your key to success and cultivating your own optimism, you’ll see your business in a new way. This is a time to re-evaluate everything in your business- financial, operational, human resources, marketing and sales- and look for efficiencies as well as new growth opportunities. Tear apart all the pieces, look at them in a different light and begin to re-position the building blocks to survive and thrive in this mess. Be realistic, this mess is going to be around for at least 18- 24 months. Take your anxious energy and direct it in a positive way for you, your business and your employees.

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