Back from the NYC Marketing Conference

The New York City conference was awesome. I met with lots of vendors, participated in discussion groups with bigwigs from major corporations and attended lots of seminars. The major take away point is, as marketers, we all know alot, there is a ton that is rapidly changing the way companies are driving new business and we are all in the same boat trying to figure out what works. The old traditional way of mass marketing is no longer effective. People are more sophisicated and are looking for one-to-one personalized messages that is relevant to them and word of mouth has never been more powerful. The result: social media has exploded and is getting good results for businesses. Over the next few days/weeks, I'll touch on several different topics and what I learned. Have a great day.